Exploring a tantalising concept for tasty teas.
Will's Tea House is a high-end tea specialist selling classic and exciting brews, and required a unique brand identity to match this. Through many explorations, a symbol of two mugs connecting developed, forming a subtle ‘W’. This symbol went on to influence the visual language of the brand, from the packaging to the accessories. The logotype is simple and stacked above the symbol, almost as a cloud of steam. The packaging, pattern and icons all seemlessly tie into the visual language of the brand and the main brand colours are kept plain with vibrant accenting colours to achieve a high visual impact in the store. The result, like the tea, is both classic and exciting.
The Formist
Brand identity, visual language & packaging
Identity, visual language and packaging concept
