How healthy is your healthcare business?
In the competitive world of healthcare, Google set up ‘Healthcare Recharged’, an event to educate market leaders on how to strengthen their presence in the digital space. For this, an identity was required.
By playing with the iconic cross mark intertwined with a heart, I created a simple identity that has the versatility to build a seamless visual language. The cross together with the heart not only brings a recognisable connection to health, but conveys the idea of recharge through its plus shaped from. The use of rounded corners and Google colours keep this identity on brand, and paired with the slightly heavy type, this logo is simple, striking, relevant and versatile enough to scale across all touch points.
Please note there will be use of placeholder text due to NDA.
Google via Aquent
Event identity
Event identity
