The changing world of grocery shopping.
In the constantly evolving world of food shopping, Google set out to educate market leaders through their event ’Small Basket Big Changes’, for which an event identity was required. By playing with shapes and colours to embrace the Google brand, I created a simple identity that has the versatility to build a seamless visual language. The idea of using a basket with Google coloured fruits, not only creates a healthier outlook, but also brings a friendly element that resonates with the brand. Paired with the scale contrasting type, this identity is simple, striking, playfully clever and versatile enough to scale across all touch points.
Please note there will be use of placeholder text due to NDA.
Google via Aquent
Event identity
Event identity
