Through the X, where online experiences become transformed
With meetings, conferences and events transitioning online, live event specialists Immersive AV created Studio X - a network of physical studios across the UK, kitted out to deliver online experiences like never before. For the launch of StudioX, theFormist designed a simple yet strong typographic identity, with a carefully treated X that captures the idea of “through the X”, where online experiences become transformed. To further develop the overall identity of the brand, a linear language inspired by the movement of light was introduced to dynamically tie various touchpoints together. Upon this, the use of black and white in combination with the gradient light effect not only presents an attention grabbing visual, but also embraces the vibrant nature of StudioX. The result is a simplistic yet impactful identity that is both dynamic and memorable, bringing StudioX to life.
Itr / Immersive AV
Brand identity
Identity, digital ad designs, animated ad design &visual language
