Celebrating successful partnerships and illuminating an exciting future.
Having delivered numerous successful projects, F+G held an event to celebrate the incredible work achieved through their partnerships, but more importantly, to illuminate the exciting future ahead. The event hosted executives, directors and key stake holders at a boutique venue which required an identity makeover. This concept was inspired by the idea of fluidity - a quality vital for partnerships to work seamlessly together. The fluid shapes capture the essence of the future and represent each side of the partnership, which come together to form beautiful new shapes with stronger colours, signifying the strength in working together. The shapes, name and logotype all embrace the future. The flipped 'N' in the logotype helps create balance and the secondary icon provides versatility within the events identity. The result is a simple yet powerful face that captivates the audience whilst staying true to its purpose.
Faithful + Gould
Brand identity & visual language
Identity & visual language concept
