Championing the talent of a passionate pet loving artist.
Creating a visual identity for Katie Dawkins, a Hampshire based artist who turned her passion into producing unique gifts and cards for pet owners. It was clear from the start that her illustrations should be championed and become the visual language of Bozo&Pals. Using the illustrations prominently brought the USP to the forefront and added a much needed charm. The logo was carefully crafted to match the personality of the illustrations and tie the whole brand identity and system together. The result is a simple yet charming identity that truly captures Katie's passion.
Bozo & Pals
Brand identity & guidelines
Identity, brand guidelines, online & offline collateral
